Sports Participation and Performance: The Polarization of Sport.
Sports Participation and Performance: The Polarization of Sport. By Wayne Goldsmith Sport is notoriously polarized. Usually that polarization is evident through the public rivalries in a sport’s fan base. You either follow Liverpool OR Manchester United in the Premier League. You love the Pittsburgh Steelers…
The Marketing Myth – Over-promising and Under-delivering.
The Marketing Myth – Over-promising and Under-delivering. by Wayne Goldsmith Kids and families are walking away from traditional, organized competitive sport. We know that. We also know that for the most part, kids and families are walking away from sport because of “experiences”, i.e. poor…
The Teenage Tumble: Why Teenagers are Leaving Sport
The Teenage Tumble: Why Teenagers are Leaving Sport By Wayne Goldsmith Kids are walking away from traditional, organized, competitive sport. The evidence is everywhere. Google the term “sport drop out rates” and start reading. Or go to your own national government’s sporting administration web site…
Year Round Sport: A Dumb Idea.
Year Round Sport: A Dumb Idea. By Wayne Goldsmith. We know that the number of kids playing competitive sport all over the world is falling. And we also know that governments and sporting organizations across the globe are all desperately seeking new and more innovative…
Selling Sport: The Influence of Coaches and Officials
Selling Sport: The Influence of Coaches and Officials. By Wayne Goldsmith We know that the number of kids playing competitive sport around the world is declining rapidly. We also know that in response to this decline Governments, National Sporting Organizations and Sporting Clubs are investing…
Elite Junior Athletes: There is No Such Thing.
Elite Junior Athletes : There is No Such Thing. By Wayne Goldsmith “The only way to do great work is to love what you do.” (Steve Jobs) There are many myths, fables and legends in our wide, wonderful, weird world. We all know them. They were…
Changing the “End-User” Sports Experience
By Wayne Goldsmith end user noun [ C ] UK /ˈend ˌjuː.zər/ US /ˈend ˌjuː.zɚ/ “the person or organization that uses something rather than an organization that trades in it” (Cambridge Dictionary) The most common question I am being asked by clients, coaches,…
How to Save Your Sport.
How to Save Your Sport. There is no doubt that competitive sport is dying – and in many places – particularly in rural and regional areas – it’s already dead. More accurately – competitive sport – the way it’s been delivered to kids and families…