Igloos in the Desert: Play Like Your Place.
Igloos in the Desert: Play Like Your Place. By Wayne Goldsmith This isn’t so much an article as a plea. A desperate plea to every sports administrator, sporting leader, government sporting body, national sporting organization, club, coach…..everyone involved in the sports industry…….PLAY LIKE YOUR PLACE….
The Marketing Myth – Over-promising and Under-delivering.
The Marketing Myth – Over-promising and Under-delivering. by Wayne Goldsmith Kids and families are walking away from traditional, organized competitive sport. We know that. We also know that for the most part, kids and families are walking away from sport because of “experiences”, i.e. poor…
The Teenage Tumble: Why Teenagers are Leaving Sport
The Teenage Tumble: Why Teenagers are Leaving Sport By Wayne Goldsmith Kids are walking away from traditional, organized, competitive sport. The evidence is everywhere. Google the term “sport drop out rates” and start reading. Or go to your own national government’s sporting administration web site…
Year Round Sport: A Dumb Idea.
Year Round Sport: A Dumb Idea. By Wayne Goldsmith. We know that the number of kids playing competitive sport all over the world is falling. And we also know that governments and sporting organizations across the globe are all desperately seeking new and more innovative…
Grass-Roots Growth: Why Trickle Down Sport Does Not Work
Grass-Roots Growth: Why Trickle Down Sport Does Not Work By Wayne Goldsmith “Change won’t come from the top, Change will come from mobilized grass-roots.” Barack Obama Grass-roots sport is the current flavor of the sporting world. Everywhere I go around the world, National Sporting Organizations,…
Sports Science: You’ve Still Got it Wrong.
By Wayne Goldsmith Sports Science is over-promising and under-delivering. There is no other way to put it. Sports science was – in the 1980s and 1990s – driving so much of the innovation and creativity that we now see as commonplace in coaching and athlete…
Selling Sport: The Influence of Coaches and Officials
Selling Sport: The Influence of Coaches and Officials. By Wayne Goldsmith We know that the number of kids playing competitive sport around the world is declining rapidly. We also know that in response to this decline Governments, National Sporting Organizations and Sporting Clubs are investing…
Elite Junior Athletes: There is No Such Thing.
Elite Junior Athletes : There is No Such Thing. By Wayne Goldsmith “The only way to do great work is to love what you do.” (Steve Jobs) There are many myths, fables and legends in our wide, wonderful, weird world. We all know them. They were…
Junior Sport Rep Teams – They Must Be Stopped.
Junior Sport Rep Teams – They Must Be Stopped! By Wayne Goldsmith Around the world – in every sport – there’s an obsession with finding and developing talent. For the most part, this obsession leads to the creation of junior sport “pathways” which seek to…
Sport Drop Out: The Three Sport Drop Zones
Sport Drop Out: The Three Sport Drop Zones. Every sport – in every nation – talks about the phenomenon of the sport “drop out rate”, i.e. the rate at which kids drop out from playing competitive sport during their teenage years. Everyone’s got a…