Sports Versus Screens!
https://www.meer.com/en/69820-sports-versus-screens Sports versus screens: The sporting war against the machine The number of kids participating in organised, competitive sport is declining. It’s happening all over the world: rugby in New Zealand, football in England, swimming in Australia. Kids are just not rushing down to the…
Sports Participation and Performance: The Polarization of Sport.
Sports Participation and Performance: The Polarization of Sport. By Wayne Goldsmith Sport is notoriously polarized. Usually that polarization is evident through the public rivalries in a sport’s fan base. You either follow Liverpool OR Manchester United in the Premier League. You love the Pittsburgh Steelers…
Igloos in the Desert: Play Like Your Place.
Igloos in the Desert: Play Like Your Place. By Wayne Goldsmith This isn’t so much an article as a plea. A desperate plea to every sports administrator, sporting leader, government sporting body, national sporting organization, club, coach…..everyone involved in the sports industry…….PLAY LIKE YOUR PLACE….
The Marketing Myth – Over-promising and Under-delivering.
The Marketing Myth – Over-promising and Under-delivering. by Wayne Goldsmith Kids and families are walking away from traditional, organized competitive sport. We know that. We also know that for the most part, kids and families are walking away from sport because of “experiences”, i.e. poor…
Year Round Sport: A Dumb Idea.
Year Round Sport: A Dumb Idea. By Wayne Goldsmith. We know that the number of kids playing competitive sport all over the world is falling. And we also know that governments and sporting organizations across the globe are all desperately seeking new and more innovative…
Grass-Roots Growth: Why Trickle Down Sport Does Not Work
Grass-Roots Growth: Why Trickle Down Sport Does Not Work By Wayne Goldsmith “Change won’t come from the top, Change will come from mobilized grass-roots.” Barack Obama Grass-roots sport is the current flavor of the sporting world. Everywhere I go around the world, National Sporting Organizations,…
Selling Sport: The Influence of Coaches and Officials
Selling Sport: The Influence of Coaches and Officials. By Wayne Goldsmith We know that the number of kids playing competitive sport around the world is declining rapidly. We also know that in response to this decline Governments, National Sporting Organizations and Sporting Clubs are investing…
Elite Junior Athletes: There is No Such Thing.
Elite Junior Athletes : There is No Such Thing. By Wayne Goldsmith “The only way to do great work is to love what you do.” (Steve Jobs) There are many myths, fables and legends in our wide, wonderful, weird world. We all know them. They were…
Changing the “End-User” Sports Experience
By Wayne Goldsmith end user noun [ C ] UK /ˈend ˌjuː.zər/ US /ˈend ˌjuː.zɚ/ “the person or organization that uses something rather than an organization that trades in it” (Cambridge Dictionary) The most common question I am being asked by clients, coaches,…
Junior Sport Rep Teams – They Must Be Stopped.
Junior Sport Rep Teams – They Must Be Stopped! By Wayne Goldsmith Around the world – in every sport – there’s an obsession with finding and developing talent. For the most part, this obsession leads to the creation of junior sport “pathways” which seek to…