Sports Participation and Performance: The Polarization of Sport.
Sports Participation and Performance: The Polarization of Sport. By Wayne Goldsmith Sport is notoriously polarized. Usually that polarization is evident through the public rivalries in a sport’s fan base. You either follow Liverpool OR Manchester United in the Premier League. You love the Pittsburgh Steelers…
Igloos in the Desert: Play Like Your Place.
Igloos in the Desert: Play Like Your Place. By Wayne Goldsmith This isn’t so much an article as a plea. A desperate plea to every sports administrator, sporting leader, government sporting body, national sporting organization, club, coach…..everyone involved in the sports industry…….PLAY LIKE YOUR PLACE….
The Marketing Myth – Over-promising and Under-delivering.
The Marketing Myth – Over-promising and Under-delivering. by Wayne Goldsmith Kids and families are walking away from traditional, organized competitive sport. We know that. We also know that for the most part, kids and families are walking away from sport because of “experiences”, i.e. poor…
Sports Science: You’ve Still Got it Wrong.
By Wayne Goldsmith Sports Science is over-promising and under-delivering. There is no other way to put it. Sports science was – in the 1980s and 1990s – driving so much of the innovation and creativity that we now see as commonplace in coaching and athlete…