The Marketing Myth – Over-promising and Under-delivering.
The Marketing Myth – Over-promising and Under-delivering. by Wayne Goldsmith Kids and families are walking away from traditional, organized competitive sport. We know that. We also know that for the most part, kids and families are walking away from sport because of “experiences”, i.e. poor…
The Teenage Tumble: Why Teenagers are Leaving Sport
The Teenage Tumble: Why Teenagers are Leaving Sport By Wayne Goldsmith Kids are walking away from traditional, organized, competitive sport. The evidence is everywhere. Google the term “sport drop out rates” and start reading. Or go to your own national government’s sporting administration web site…
Year Round Sport: A Dumb Idea.
Year Round Sport: A Dumb Idea. By Wayne Goldsmith. We know that the number of kids playing competitive sport all over the world is falling. And we also know that governments and sporting organizations across the globe are all desperately seeking new and more innovative…
Grass-Roots Growth: Why Trickle Down Sport Does Not Work
Grass-Roots Growth: Why Trickle Down Sport Does Not Work By Wayne Goldsmith “Change won’t come from the top, Change will come from mobilized grass-roots.” Barack Obama Grass-roots sport is the current flavor of the sporting world. Everywhere I go around the world, National Sporting Organizations,…
Selling Sport: The Influence of Coaches and Officials
Selling Sport: The Influence of Coaches and Officials. By Wayne Goldsmith We know that the number of kids playing competitive sport around the world is declining rapidly. We also know that in response to this decline Governments, National Sporting Organizations and Sporting Clubs are investing…
Changing the “End-User” Sports Experience
By Wayne Goldsmith end user noun [ C ] UK /ˈend ˌjuː.zər/ US /ˈend ˌjuː.zɚ/ “the person or organization that uses something rather than an organization that trades in it” (Cambridge Dictionary) The most common question I am being asked by clients, coaches,…
Top Ten Sporting Myths That Are Killing Your Sport
Sporting Myths Are Killing Your Sport. Life has its share of myths and legends. There’s the myth that lightning never strikes twice in the same place. Wrong! In fact, there’s a lot of evidence that tall buildings and other structures are hit by lighting many…
How to Save Your Sport.
How to Save Your Sport. There is no doubt that competitive sport is dying – and in many places – particularly in rural and regional areas – it’s already dead. More accurately – competitive sport – the way it’s been delivered to kids and families…
National Sporting Organisations: Time to Change.
National Sporting Organisations all over the world can see the dramatic shifts and changes in the sports industry. And they’re all responding in very typical – very predictable ways. The problem is, all the things they’re doing are not working because quite simply – they…
New Sport – The Future of Sport
New Sport – The Future of Sport. By Wayne Goldsmith Sport is dead. More accurately “Old Sport” – the way we’ve designed, developed and delivered competitive sport for the past 100 years is dead. All over the world amateur sporting clubs are struggling. They’re experience…