Sports Participation and Performance: The Polarization of Sport.
Sports Participation and Performance: The Polarization of Sport. By Wayne Goldsmith Sport is notoriously polarized. Usually that polarization is evident through the public rivalries in a sport’s fan base. You either follow Liverpool OR Manchester United in the Premier League. You love the Pittsburgh Steelers…
Igloos in the Desert: Play Like Your Place.
Igloos in the Desert: Play Like Your Place. By Wayne Goldsmith This isn’t so much an article as a plea. A desperate plea to every sports administrator, sporting leader, government sporting body, national sporting organization, club, coach…..everyone involved in the sports industry…….PLAY LIKE YOUR PLACE….
The Marketing Myth – Over-promising and Under-delivering.
The Marketing Myth – Over-promising and Under-delivering. by Wayne Goldsmith Kids and families are walking away from traditional, organized competitive sport. We know that. We also know that for the most part, kids and families are walking away from sport because of “experiences”, i.e. poor…
Year Round Sport: A Dumb Idea.
Year Round Sport: A Dumb Idea. By Wayne Goldsmith. We know that the number of kids playing competitive sport all over the world is falling. And we also know that governments and sporting organizations across the globe are all desperately seeking new and more innovative…
Grass-Roots Growth: Why Trickle Down Sport Does Not Work
Grass-Roots Growth: Why Trickle Down Sport Does Not Work By Wayne Goldsmith “Change won’t come from the top, Change will come from mobilized grass-roots.” Barack Obama Grass-roots sport is the current flavor of the sporting world. Everywhere I go around the world, National Sporting Organizations,…
National Sporting Organisations: Time to Change.
National Sporting Organisations all over the world can see the dramatic shifts and changes in the sports industry. And they’re all responding in very typical – very predictable ways. The problem is, all the things they’re doing are not working because quite simply – they…