The Marketing Myth – Over-promising and Under-delivering.
The Marketing Myth – Over-promising and Under-delivering. by Wayne Goldsmith Kids and families are walking away from traditional, organized competitive sport. We know that. We also know that for the most part, kids and families are walking away from sport because of “experiences”, i.e. poor…
Grass-Roots Growth: Why Trickle Down Sport Does Not Work
Grass-Roots Growth: Why Trickle Down Sport Does Not Work By Wayne Goldsmith “Change won’t come from the top, Change will come from mobilized grass-roots.” Barack Obama Grass-roots sport is the current flavor of the sporting world. Everywhere I go around the world, National Sporting Organizations,…
The “Movement” Movement.
By Wayne Goldsmith OK – before I start what is no doubt going to be a highly controversial post, let me say this. Do I believe that what I call the “Movement” Movement – i.e. the mass popularization of movement (physical) literacy programs for kids…
New Sport – The Future of Sport
New Sport – The Future of Sport. By Wayne Goldsmith Sport is dead. More accurately “Old Sport” – the way we’ve designed, developed and delivered competitive sport for the past 100 years is dead. All over the world amateur sporting clubs are struggling. They’re experience…