Sports Participation and Performance: The Polarization of Sport.
Sports Participation and Performance: The Polarization of Sport. By Wayne Goldsmith Sport is notoriously polarized. Usually that polarization is evident through the public rivalries in a sport’s fan base. You either follow Liverpool OR Manchester United in the Premier League. You love the Pittsburgh Steelers…
Igloos in the Desert: Play Like Your Place.
Igloos in the Desert: Play Like Your Place. By Wayne Goldsmith This isn’t so much an article as a plea. A desperate plea to every sports administrator, sporting leader, government sporting body, national sporting organization, club, coach…..everyone involved in the sports industry…….PLAY LIKE YOUR PLACE….
The Marketing Myth – Over-promising and Under-delivering.
The Marketing Myth – Over-promising and Under-delivering. by Wayne Goldsmith Kids and families are walking away from traditional, organized competitive sport. We know that. We also know that for the most part, kids and families are walking away from sport because of “experiences”, i.e. poor…
The Teenage Tumble: Why Teenagers are Leaving Sport
The Teenage Tumble: Why Teenagers are Leaving Sport By Wayne Goldsmith Kids are walking away from traditional, organized, competitive sport. The evidence is everywhere. Google the term “sport drop out rates” and start reading. Or go to your own national government’s sporting administration web site…
Year Round Sport: A Dumb Idea.
Year Round Sport: A Dumb Idea. By Wayne Goldsmith. We know that the number of kids playing competitive sport all over the world is falling. And we also know that governments and sporting organizations across the globe are all desperately seeking new and more innovative…
Grass-Roots Growth: Why Trickle Down Sport Does Not Work
Grass-Roots Growth: Why Trickle Down Sport Does Not Work By Wayne Goldsmith “Change won’t come from the top, Change will come from mobilized grass-roots.” Barack Obama Grass-roots sport is the current flavor of the sporting world. Everywhere I go around the world, National Sporting Organizations,…
Sports Science: You’ve Still Got it Wrong.
By Wayne Goldsmith Sports Science is over-promising and under-delivering. There is no other way to put it. Sports science was – in the 1980s and 1990s – driving so much of the innovation and creativity that we now see as commonplace in coaching and athlete…
Selling Sport: The Influence of Coaches and Officials
Selling Sport: The Influence of Coaches and Officials. By Wayne Goldsmith We know that the number of kids playing competitive sport around the world is declining rapidly. We also know that in response to this decline Governments, National Sporting Organizations and Sporting Clubs are investing…
Changing the “End-User” Sports Experience
By Wayne Goldsmith end user noun [ C ] UK /ˈend ˌjuː.zər/ US /ˈend ˌjuː.zɚ/ “the person or organization that uses something rather than an organization that trades in it” (Cambridge Dictionary) The most common question I am being asked by clients, coaches,…
Junior Sport Rep Teams – They Must Be Stopped.
Junior Sport Rep Teams – They Must Be Stopped! By Wayne Goldsmith Around the world – in every sport – there’s an obsession with finding and developing talent. For the most part, this obsession leads to the creation of junior sport “pathways” which seek to…